◐ Strategy · Content · Campaigns · Production
We solve problems before we pick up a camera.
Strategy-led creative, content and campaigns for brands who want to understand their audience first. Production that earns the thinking behind it. Formerly Straight Arrow Studios.
◇ 1600+ Projects Delivered◇ 300+ Clients Served◇ 700+ Creative Partners◇ Bangalore — Working Across India◇ Formerly Straight Arrow Studios — Est. 2020
◇ 1600+ Projects Delivered◇ 300+ Clients Served◇ 700+ Creative Partners◇ Bangalore — Working Across India◇ Formerly Straight Arrow Studios — Est. 2020
Brands we've made relatable.
REEL 001 · 35 MM300+BRANDS2020 — 2026
Google0023 ▸
Amazon0027 ▸
Flipkart0031 ▸
Autodesk0035 ▸
Swiggy0039 ▸
Zomato0043 ▸
Scopely0047 ▸
Ola Electric0051 ▸
MPL0055 ▸
Universal0059 ▸
Hindustan Coca-Cola Beverages0063 ▸
Tata Consultancy Services0067 ▸
IDFC First Bank0071 ▸
Adani Defence and Aerospace0075 ▸
Karnataka ITBT0079 ▸
Quantiphi0083 ▸
Bahwan CyberTek0087 ▸
Darwinbox0091 ▸
Chubb0095 ▸
GIVA0099 ▸
ONNME by GIVA0099 ▸
Heer by GIVA0103 ▸
SUGAR Cosmetics0107 ▸
TrulyMadly0111 ▸
Marzi by Primus0115 ▸
Plum0119 ▸
Linen Club0123 ▸
mCaffeine0127 ▸
Earthful0131 ▸
Durex0135 ▸
Brigade0139 ▸
Heritage0143 ▸
Humans of Bombay0147 ▸
Nature inFocus0151 ▸
HDFW0155 ▸
Zebu Animation Studios0159 ▸
UMO Design0163 ▸
UX India0167 ▸
Bullet0171 ▸
◇ Selected Work
Films we’d show
at the dinner table.
A curated selection from our recent slate. The full library lives on the Work page.
◐ Three Divisions · One Studio
We don’t try to look
perfect. We try to look
honest.
What we really do is build relatable content — across three divisions that share one craft, one studio, and one ethic.
01
Relatable Studio
“The craft that makes the thinking real.”
Our creative and production engine — video, photography, motion design, editing, colour and sound under one roof. Brand films, corporate films, founder films, product films and social content get made here, by a team that doesn't depend on an outside vendor for the camera to roll.
02
Relatable Marketing
“This is where strategy becomes a plan.”
Our strategy, content and campaign-facing division. Market and audience research, brand positioning, communication strategy, social-first content systems and creative campaigns — directed here, then produced by Relatable Studio. One team owns the thinking through to execution.
03
Coming SoonRelatable Experience
“Not everything meaningful happens on a screen.”
Where brands meet people in the real world. Immersive brand experiences — events, gatherings, pop-ups and moments where audiences don't just watch a brand, they feel it. The goal is simple: create spaces where stories unfold naturally and people walk away with something memorable.
Loading…
◇ Capabilities
Thinking beyond
the deliverable.
Good marketing isn’t about creating more content. It’s about understanding what needs to be communicated, who needs to see it, where it belongs and what it should achieve.
“We don’t operate as a production vendor waiting for a brief, or a marketing agency selling disconnected services. We begin by understanding the business, then connect strategy, creative thinking, content and execution to build work that makes sense for the brand and the audience.”
◐ What We Solve
Most briefs are
solutions in disguise.
We don’t start with services. We start with the business problems we’ve been hired to solve, again and again — because they are the only ones that matter.
- 01Launching products into rooms that have stopped listening.
- 02Building employer brands that survive a recession and a hiring freeze.
- 03Recruiting people who are good enough to be skeptical of you.
- 04Creating trust without performing certainty.
- 05Communicating change without losing the room.
- 06Increasing awareness without descending into the algorithm.
◇ The Relatable Framework
Five steps.
One studio.
Every piece of strategy, content, campaign and film moves through the same five stages — understand, strategise, create, activate, learn. We work with specialists at each step, assembled around the brief.
01
Understand.
Assess the business, not just the brief.
- Discovery
- Market Scan
- Audience Research
- Business Objectives
02
Strategise.
Decide what actually needs to move.
- Positioning
- Messaging
- Content Direction
- Campaign Objectives
03
Create.
Develop the idea before the asset.
- Concept
- Scripting
- Treatment
- Creative Direction
04
Activate.
Put it where people actually are.
- Social-First Cuts
- Paid Variations
- Campaign Rollout
- Distribution
05
Learn.
Make the next decision smarter.
- Performance Review
- Creative Iteration
- Insight Capture
- Next Brief
Because context matters — and the right team for one story isn’t the right team for the next.
For each project we assemble a specialist crew — directors, DPs, editors, motion artists, sound designers, line producers, experience designers — from a vetted network across India.
◐ Proof — Since 2020
Numbers we’ve earned.
Not numbers we like.
1600+
Projects Delivered
300+
Clients Served
700+
Creative Partners
2020
Started In Bangalore
◐ Legacy — Before We Were Relatable
Six years.
One studio.
A new name.
We didn’t pivot. We didn’t rebrand for the deck. We just spent six years learning the same lesson on every project — and gave it a name we couldn’t mistake.
2020
Straight Arrow Studios
Founded in Bangalore. A small studio with a projection wall, a few cameras, and one rule: make work that earns its runtime.
2021 – 2022
Range, Then Reputation
From corporate films to consumer launches to recruitment campaigns. The breadth that shaped the philosophy.
2023
1600+ Projects
300+ brands across India. 700+ creative partners. The infrastructure of a production house with the temperament of a studio.
2024 – 2025
A Realisation
The work that mattered most always began with a problem — not a brief, not a shotlist, not a deck. Camera came last.
2026
RELATABLE
Same team. Same craft. A clearer name for what we’ve always done. We solve problems before we pick up a camera.
◇ Field Notes — EditorialLive from Substack
Notes from the
production floor.
Long-form essays on storytelling, employer branding, founder visibility, and the business of production. Published on Substack
Newsletter · Weekly-ish
Notes in your
inbox — the moment they land.
Long-form essays on brand storytelling, employer branding, founder visibility and the business of production. No listicles. No fluff. Free.
- · New essay every 1–2 weeks
- · Case-studies of campaigns we’re watching
- · No spam, unsubscribe anytime
Powered by Substack