Every quarter, a head of talent at a tech company emails us asking for a recruitment film. Sometimes the brief comes with a deck. Always, the deck has a line that says "We need to attract the right talent."
Here is the uncomfortable thing: if your hiring problem could be solved by a 90-second anthem, it was not really a hiring problem.
Employer branding works when it is a decision the organisation has already made — about who it wants in the building, what it will not compromise on, what kind of people it will say no to. The film is a record of that decision. Not the decision itself.
The companies whose employer brand films we still talk about — Patagonia, Basecamp, Stripe early-days — did not make those films to attract candidates. They made them because they had something to be honest about. The candidates followed.
If we make a recruitment film for you and you have not had the internal conversation first, the film will be technically correct and culturally hollow. People notice. The wrong people apply. The right people don't.
Written by the studio
RELATABLE is a Bangalore-based storytelling, production and brand experience company. We help brands, marketing teams, and founders solve communication problems — before we pick up a camera.