◐ Storytelling · Production · Brand Experience
We solve problems before we pick up a camera.
Content, campaigns and experiences built around real business challenges. Formerly Straight Arrow Studios.
◇ 1600+ Projects Delivered◇ 300+ Clients Served◇ 700+ Creative Partners◇ Bangalore — Working Across India◇ Formerly Straight Arrow Studios — Est. 2020
◇ 1600+ Projects Delivered◇ 300+ Clients Served◇ 700+ Creative Partners◇ Bangalore — Working Across India◇ Formerly Straight Arrow Studios — Est. 2020
Brands we've made relatable.
REEL 001 · 35 MM300+BRANDS2020 — 2026
Google0023 ▸
Amazon0027 ▸
Flipkart0031 ▸
Autodesk0035 ▸
Swiggy0039 ▸
Zomato0043 ▸
Scopely0047 ▸
Ola Electric0051 ▸
MPL0055 ▸
Universal0059 ▸
Hindustan Coca-Cola Beverages0063 ▸
Tata Consultancy Services0067 ▸
IDFC First Bank0071 ▸
Adani Defence and Aerospace0075 ▸
Karnataka ITBT0079 ▸
Quantiphi0083 ▸
Bahwan CyberTek0087 ▸
Darwinbox0091 ▸
Chubb0095 ▸
GIVA0099 ▸
ONNME by GIVA0099 ▸
Heer by GIVA0103 ▸
SUGAR Cosmetics0107 ▸
TrulyMadly0111 ▸
Marzi by Primus0115 ▸
Plum0119 ▸
Linen Club0123 ▸
mCaffeine0127 ▸
Earthful0131 ▸
Durex0135 ▸
Brigade0139 ▸
Heritage0143 ▸
Humans of Bombay0147 ▸
Nature inFocus0151 ▸
HDFW0155 ▸
Zebu Animation Studios0159 ▸
UMO Design0163 ▸
UX India0167 ▸
Bullet0171 ▸
◇ Selected Work
Films we’d show
at the dinner table.
A curated selection from our recent slate. The full library lives on the Work page.
◐ Three Divisions · One Studio
We don’t try to look
perfect. We try to look
honest.
What we really do is build relatable content — across three divisions that share one craft, one studio, and one ethic.
01
Relatable Studio
“Every story needs a place to begin.”
Our creative playground — a studio space built for content creation. It's where ideas get tested, scripts get refined, and cameras start rolling. A lot of Relatable's own content is born here. Many brand stories begin here too.
02
Relatable Marketing
“This is where everything comes together.”
Our end-to-end content and production vertical, built around one simple idea: good storytelling starts with understanding the problem first. From strategy and scripting to pre-production, filming, editing, design and post — every stage handled under one roof, by a team that understands how stories adapt across audiences and platforms.
03
Coming SoonRelatable Experience
“Not everything meaningful happens on a screen.”
Where brands meet people in the real world. Immersive brand experiences — events, gatherings, pop-ups and moments where audiences don't just watch a brand, they feel it. The goal is simple: create spaces where stories unfold naturally and people walk away with something memorable.
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◐ What We Solve
Most briefs are
solutions in disguise.
We don’t start with services. We start with the business problems we’ve been hired to solve, again and again — because they are the only ones that matter.
- 01Launching products into rooms that have stopped listening.
- 02Building employer brands that survive a recession and a hiring freeze.
- 03Recruiting people who are good enough to be skeptical of you.
- 04Creating trust without performing certainty.
- 05Communicating change without losing the room.
- 06Increasing awareness without descending into the algorithm.
◇ Capabilities · The Process
Four steps.
One studio.
Every film, campaign and experience moves through the same four stages — listen, frame, make, land. We work with specialists at each step, assembled around the brief.
01
Listen.
Understand the problem.
- Discovery
- Brief Audit
- Strategy
- Creative Direction
02
Frame.
Decide what the story is.
- Concept
- Scripting
- Treatment
- Storyboarding
03
Make.
Produce it without compromise.
- Direction
- Production
- Editing
- Motion · Sound · Colour
04
Land.
Put it into the world.
- Distribution Cuts
- Campaign Films
- Content Series
- Live Experiences
Because context matters — and the right team for one story isn’t the right team for the next.
For each project we assemble a specialist crew — directors, DPs, editors, motion artists, sound designers, line producers, experience designers — from a vetted network across India.
◐ Proof — Since 2020
Numbers we’ve earned.
Not numbers we like.
1600+
Projects Delivered
300+
Clients Served
700+
Creative Partners
2020
Started In Bangalore
◐ Legacy — Before We Were Relatable
Six years.
One studio.
A new name.
We didn’t pivot. We didn’t rebrand for the deck. We just spent six years learning the same lesson on every project — and gave it a name we couldn’t mistake.
2020
Straight Arrow Studios
Founded in Bangalore. A small studio with a projection wall, a few cameras, and one rule: make work that earns its runtime.
2021 – 2022
Range, Then Reputation
From corporate films to consumer launches to recruitment campaigns. The breadth that shaped the philosophy.
2023
1600+ Projects
300+ brands across India. 700+ creative partners. The infrastructure of a production house with the temperament of a studio.
2024 – 2025
A Realisation
The work that mattered most always began with a problem — not a brief, not a shotlist, not a deck. Camera came last.
2026
RELATABLE
Same team. Same craft. A clearer name for what we’ve always done. We solve problems before we pick up a camera.
◇ Field Notes — EditorialLive from Substack
Notes from the
production floor.
Long-form essays on storytelling, employer branding, founder visibility, and the business of production. Published on Substack
Newsletter · Weekly-ish
Notes in your
inbox — the moment they land.
Long-form essays on brand storytelling, employer branding, founder visibility and the business of production. No listicles. No fluff. Free.
- · New essay every 1–2 weeks
- · Case-studies of campaigns we’re watching
- · No spam, unsubscribe anytime
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