◇ services · social-first content
Social-first content
in Bengaluru.
Posting regularly isn't a strategy. Every asset we make has a reason to exist before it has a shot list.
Platform behaviour first, content pillars second, production last. We build the content systems — calendars, formats, series — that turn a brand's social presence from a chore into a channel that compounds, then produce the Reels, Shorts and carousels that fill it.
Monthly
content system
5–10
formats per pillar
2–3 weeks
system to first shoot
◇ what you get
Everything ships together.
Nothing is an add-on.
01 / 04
Content strategy & pillars
Platform assessment, audience behaviour mapping and 3–5 content pillars built around what your audience actually watches.
02 / 04
Content calendar
A monthly plan that maps pillars to formats, platforms and shoot days — no more blank-page Mondays.
03 / 04
Reels, Shorts & carousels
Platform-native production, cut for sound-off viewing and the first three seconds that decide everything.
04 / 04
Founder-led & product content
Recurring series built around your founders, your team or your product — designed for a specific job, not generic ‘culture content’.
◇ how it works
Five steps.
Zero surprises.
Audit
We assess your current channels, your competitors' channels and what your specific audience actually engages with — not category benchmarks.
Build pillars
3–5 content pillars, each with a clear purpose — awareness, trust, hiring, product education — so no asset gets made without a job to do.
Plan
A content calendar mapping pillars to formats and platforms, with shoot days batched to keep production efficient.
Produce
Reels, Shorts, carousels and series shot and edited for the platform they're built for, not repurposed from a hero film.
Review
Monthly performance review — what's working, what isn't — feeding straight into the next month's calendar.
Brands we've made relatable.
◇ proof of work
Watch before
you brief.
◇ everyone asks
Straight answers,
before the call.
What's the difference between content strategy and content creation?+
Content creation is making the asset. Content strategy decides which asset to make, why, for whom, and where it should live — before a camera comes out. We do both, but strategy always comes first; it's the difference between a content system and a posting calendar.
What makes a good Instagram Reel for a brand?+
One that earns the first three seconds without needing sound, has a single clear idea, and is built for the platform it's native to — not a cutdown of a longer film. The best brand Reels feel like they were made by a person, not a marketing department.
How many posts or Reels do we actually need per month?+
Fewer than most brands think. We'd rather ship 8 Reels a month that each have a job to do than 30 that exist to fill a calendar. Volume follows strategy, not the other way round.
Do you handle both the strategy and the shooting?+
Yes. Relatable Marketing leads the content strategy and platform planning; Relatable Studio's production team shoots and edits it. One team owns the thinking and the execution, so the content doesn't lose its point between the deck and the edit.
Can you work with our existing in-house content creator?+
Often, yes. We've plugged into in-house teams to lead strategy and calendar planning while their creator or a hybrid crew handles day-to-day shooting — tell us what you already have and we'll scope around it.
◇ also from the studio
◇ next step
Brief us on
your content strategy.
Tell us what you're trying to say. We'll come back within one working day with a clear next step and what it will take to get there.