Question 1

What is Relatable Studio?

Accepted Answer

Relatable Studio is a Bangalore-based independent creative production house and brand storytelling company. Founded in 2020 as Straight Arrow Studios and rebranded to Relatable Studio in 2026, we have delivered 1600+ projects for 300+ brands across India and globally.

Question 2

Where is Relatable Studio located?

Accepted Answer

Relatable Studio is headquartered at BHIVE Platinum, Church Street Campus, Bengaluru, India. We work across India — Bangalore, Mumbai, Delhi, Hyderabad, Chennai — and internationally.

Question 3

What services does Relatable Studio offer?

Accepted Answer

Relatable Studio offers brand films, corporate films, employer branding films, founder stories, product videos, commercial photography, advertising campaigns, social media campaigns, motion graphics, animation, creative strategy, creative direction, content systems and video production consulting.

Question 4

Who founded Relatable Studio?

Accepted Answer

Relatable Studio was founded by Rudhra Vishnu in 2020 (as Straight Arrow Studios) in Bangalore. The studio was rebranded to Relatable Studio in 2026.

Question 5

How much does a brand film cost in India?

Accepted Answer

Brand film production in India typically ranges from ₹2 lakh for short-format founder videos to ₹40 lakh+ for multi-day campaign shoots with name cast and crew. Most brand films at Relatable Studio land between ₹5L–₹15L for a single brand film, ₹15L–₹40L for campaign packages, and ₹40L–₹1Cr+ for flagship launches. We scope every project around the actual business problem rather than a fixed price list.

Question 6

How long does it take to deliver a brand film?

Accepted Answer

A typical brand film at Relatable Studio takes 3–6 weeks from brief to delivery: 1 week of discovery and scripting, 1–2 weeks of pre-production and casting, 1–3 shoot days, and 2–3 weeks of post-production including edit, sound, colour and graphics. Rush timelines from 7 days are possible for content already pre-written.

Question 7

Does Relatable Studio shoot outside Bangalore?

Accepted Answer

Yes. We routinely shoot in Mumbai, Delhi, Hyderabad, Chennai, Pune and Goa, and have produced campaigns internationally. Our core team is in Bangalore; we assemble local crews and line producers in each city to keep production efficient.

Question 8

What is the difference between a brand film and a TVC?

Accepted Answer

A TVC (television commercial) is a short 15–60 second ad designed for paid media at scale, usually with a single clear product or brand message. A brand film is longer-form (60 seconds to 5+ minutes), built for organic distribution on YouTube, LinkedIn, social and owned channels, with room for narrative, character and emotional payoff. Brand films are designed for the second viewing; TVCs are designed for the first one.

Question 9

Does Relatable Studio handle scripting and creative direction?

Accepted Answer

Yes. Strategy, scripting and creative direction are core to how Relatable Studio works. We start every project with a problem statement and a positioning hypothesis before we discuss visuals or production. The studio operates an in-house creative function rather than relying on external agencies for direction.

Question 10

What kind of brands does Relatable Studio typically work with?

Accepted Answer

Relatable Studio works with consumer brands, D2C and SaaS startups, enterprise B2B companies, agencies needing a senior production partner, and founders building category narratives. We've delivered work for 300+ brands across India in technology, fintech, FMCG, healthcare, education, hospitality and lifestyle.

Question 11

How is Relatable Studio different from an ad agency?

Accepted Answer

An ad agency typically owns the brand's annual marketing strategy and outsources production. Relatable Studio is a production-first studio that owns scripting, direction and craft, working alongside the agency or directly with the brand. We don't take retainers — every engagement is project-scoped, with no agency mark-up on production.

Question 12

Does Relatable Studio offer employer branding films?

Accepted Answer

Yes. Employer branding and recruitment films are one of our most-requested formats. We've produced culture films, hiring campaigns and founder-led recruitment videos for technology, hospitality, retail and services companies — designed to attract specific roles, not generic 'company culture' vibes.

Question 13

Does Relatable Studio do product videos for SaaS and D2C startups?

Accepted Answer

Yes — startup video production is a focused offer. We work with SaaS founders on product demo films, explainer animations and customer-story videos, and with D2C founders on launch films, founder-story content and social-first campaign packs. Most startup engagements are scoped to be production-light and outcome-heavy.

Question 14

How does Relatable Studio measure success on a project?

Accepted Answer

Reach is a metric. Memory is the goal. Beyond views, we look at completion rate, click-through, qualified inbound, recruitment funnel conversion (for employer films), and second-viewing behaviour. Every brief starts with the business outcome the film is supposed to influence — never just a deliverable count.

Question 15

How can I contact Relatable Studio?

Accepted Answer

Email nexa@relatable.studio, WhatsApp +91 93800 21206, or fill the brief form at https://relatable.studio/contact. Typical response time is within 24 hours, often within 4. For press and partnerships, mention it in the message.

UX India 2022

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attribution built in.

Start the conversation.

UX India 2022

Ready-to-post,attribution built in.

Start the conversation.

Ready-to-post,
attribution built in.